Hi, I'm Borja Lorenzo

Custom Sales Cloud development focused on technical evolution, data quality, and modernization of Salesforce solutions.

• Built custom Sales Cloud functionality to adapt commercial processes to business needs
• Loaded, cleaned, and normalized data to improve information quality and consistency in Salesforce
• Migrated legacy Aura code to Lightning Web Components (LWC)
• Migrated styles and visual components to SLDS 2
• Used AI agents to support development, code analysis, and productivity improvements

Specialized in Service Cloud and Financial Services Cloud implementations for banking and insurance sectors.

• Designed and configured Service Cloud for end-to-end case management with custom routing, SLAs, and business processes
• Deployed Experience Cloud portals integrated with web and mobile channels for real-time customer self-service
• Implemented data integrations from external systems to automate case ingestion and improve operational efficiency
• Configured Financial Services Cloud for sales and post-sales insurance processes, including branch management and opportunity tracking
• Developed agent-assist flows to guide call center operations and automated data quality controls using Batch Apex
• Managed environment deployments with Salesforce CLI (SFDX) and provided production support